Your Connections Are Live. Now Make Them Profitable.
More supplier connections don't automatically mean more bookings or better margins. Identify missed opportunities, improve rate competitiveness, close mapping gaps, and unlock more value from your existing distribution network.
Muhammad ElSayed
API Partnerships & Distribution · B2B Travel Tech
Three ways I help your distribution grow.
Distribution & Partner Growth
A partner portfolio that produces bookings, not just signed agreements.
Travel Technology & Integration Projects
Platforms and connections that go live fast and start producing.
Distribution Performance & Optimization
More searches turned into confirmed bookings, at lower cost.
I also lead CRM, support ticketing, booking engine, website and media projects through specialist partners. See partner solutions
Built around your business model.
Bedbanks & Wholesalers
Activated XML clients, clean mapping, and a supplier mix that wins on rate.
OTAs & Travel Agencies
Better supplier coverage, fewer failed bookings, and clear performance per supplier.
DMCs & Hotel Suppliers
The right B2B channels, connectivity set up, and partners who actually sell your product.
Travel Technology Companies
An activation playbook for your clients, a stronger partner program, and an expert who speaks both sides.
Distribution is a network — not a pipeline.
A working B2B travel stack is a graph of suppliers, mapping layers, routing logic and clients. Every node has its own failure mode. I work across the entire surface.
Commercial and technical, in one person.
Most travel companies have one team that signs partners and another that connects them. Bookings get lost between the two. I work across both: I agree the deal, check the mapping, follow the go-live, and stay until the connection produces.
Advisory
You get a diagnosis, a plan and a prioritized action list. Your team executes.
Example: Distribution Health Check — fixed fee, 2–3 weeks.
Project Lead
I run the project day to day with your team and vendors, until go-live and handover.
Managed Delivery
I own the full outcome — strategy, specialists, build and quality. One contract, one accountable lead.
Tools I built from daily distribution work.
Free, no-login tools I built to solve real problems in B2B hotel distribution. Try them — they show how I work.
Hotel Rate Benchmark
Compare portal rates across suppliers, spot the best deal instantly.
Try itBD Intelligence
Track every partner company and contact in one lightweight directory.
Try itBooking Operations Toolkit
Generate supplier emails, call checklists, and HCN escalations from one booking record.
Try itCode Mapping Bridge
Enrich and cross-map hotel data on any shared key — names, IDs or partner codes.
Try itPartner Email Outreach
Personalized, ready-to-send partner emails from your contact list.
Try itPartner Pipeline
Track where every partner relationship stands, from first research to live partnership.
Try itThe language of travel distribution, explained.
101+ terms covering hotel APIs, GDS & NDC, B2B contracting, the roles behind every department, and Hajj/Umrah-specific operations.
GDS (Global Distribution System)
A global network enabling real-time transactions between travel agents and suppliers — airlines, hotels, car rental.
Airline DistributionNDC (New Distribution Capability)
An IATA XML data standard letting airlines distribute richer content — ancillaries, branded fares — beyond legacy GDS limits.
Business ModelsBedbank
A specialized wholesaler focused solely on hotel inventory, consolidating supply from thousands of properties into one B2B feed.
Financial & CommercialNet Rate
The base cost a supplier charges a distributor, before any markup or margin is added.
Financial & CommercialLook-to-Book Ratio (L2B)
The ratio of search requests to actual completed bookings — a core efficiency and cost metric for API-driven platforms.
Hajj & Umrah TravelMuassasah
Licensed Saudi establishment companies that historically managed logistics, guides, and services for pilgrims by nationality/region.
The four things most teams get wrong.
Distribution is a network, not a flow.
Integration is 30%. Execution and mapping are 70%.
Most failures happen before confirmation — or after go-live.
Connectivity ≠ performance. Volume comes from optimization.
From the LinkedIn feed
Short, opinionated breakdowns on XML connectivity, mapping, and the operator-side of travel distribution.
Why 70% of distribution performance lives in mapping — not the API.
Room, board and destination mapping decide whether a live XML produces or quietly bleeds margin.
Read on LinkedInPartnershipsActivation is the real KPI, not go-live.
An integration that ships and then sits at 0.4% L2B isn't a partnership — it's an open ticket.
Read on LinkedInDistributionLook-to-book is a distribution design problem.
Cache, fallback, routing and supplier mix matter more than raw response time.
Read on LinkedInSee where your distribution is leaking.
30 minutes. You leave with a clear next step, whether we work together or not.