Five engagements. One goal: distribution that produces.

Teams sign every supplier that says yes, then drown in low-producing integrations.

Define the distribution thesis, prioritize partners by margin and fit, structure deals that incentivize activation — not just signature.

A focused supplier portfolio where the top 20% of partners actually drive 80% of the volume.

Look-to-book is dropping and nobody knows whether it's cache, supplier, mapping or routing.

End-to-end audit across response time, cache hit rate, fallback paths, supplier mix and conversion funnel by client.

Documented L2B uplift, faster average response, fewer silent failures, clear monitoring per channel.

XMLs go live and then sit idle for months. Commercial and tech blame each other.

A repeatable activation playbook: certification, mapping pass, soft launch, first-30-days monitoring, supplier-side feedback loop.

Time from go-live to producing channel cut from quarters to weeks, with measurable KPIs at each stage.

Room, board and destination mapping is informal, inconsistent, and quietly losing bookings and margin.

Mapping audit, QC framework, exception flagging, owner assignment per data type, and ongoing health checks.

Higher confirmation rate, fewer post-booking issues, recovered margin on mis-mapped rate plans.

There's no shared definition of what a partnership looks like at month 1, month 3 or month 12.

Design the full lifecycle: research, onboarding, activation, optimization, QBRs and exit. Map it to internal owners and metrics.

Predictable partner output, faster onboarding, a commercial team that operates the portfolio instead of reacting to it.