I help travel companies turn integrations into real distribution performance.
Your XML connections are live, but are they producing? I help OTAs, bedbanks and DMCs find where bookings and margin leak across suppliers, mapping and routing, then fix it in weeks, not quarters.
Muhammad ElSayed
API Partnerships & Distribution · B2B Travel Tech
Where your distribution loses bookings, and how we fix it.
Most teams treat XML as a connectivity project. The result: connections that go live and never produce. This is where I help:
Pick partners that actually produce
Know which suppliers and clients to connect, how to structure the deal, and which partnerships to stop investing in.
Turn searches into bookings
Improve look-to-book, response time, caching and fallback so more searches convert, at lower cost.
Get new connections producing fast
A clear activation plan so a new XML connection books real volume within weeks, not quarters.
Stop losing bookings to bad mapping
Room, board and destination audits that recover lost margin and stop silent booking failures.
Distribution is a network — not a pipeline.
A working B2B travel stack is a graph of suppliers, mapping layers, routing logic and clients. Every node has its own failure mode. I work across the entire surface.
Tools I've actually built for this work.
Free, no-login, browser-based tools used daily in real B2B distribution work.
Hotel Rate Benchmark
Compare portal rates across suppliers, spot the best deal instantly.
Try itBD Intelligence
Track every partner company and contact in one lightweight directory.
Try itBooking Operations Toolkit
Generate supplier emails, call checklists, and HCN escalations from one booking record.
Try itCode Mapping Bridge
Enrich and cross-map hotel data on any shared key — names, IDs or partner codes.
Try itPartner Email Outreach
Personalized, ready-to-send partner emails from your contact list.
Try itPartner Pipeline
Track where every partner relationship stands, from first research to live partnership.
Try itThe language of travel distribution, explained.
101+ terms covering hotel APIs, GDS & NDC, B2B contracting, the roles behind every department, and Hajj/Umrah-specific operations.
GDS (Global Distribution System)
A global network enabling real-time transactions between travel agents and suppliers — airlines, hotels, car rental.
Airline DistributionNDC (New Distribution Capability)
An IATA XML data standard letting airlines distribute richer content — ancillaries, branded fares — beyond legacy GDS limits.
Business ModelsBedbank
A specialized wholesaler focused solely on hotel inventory, consolidating supply from thousands of properties into one B2B feed.
Financial & CommercialNet Rate
The base cost a supplier charges a distributor, before any markup or margin is added.
Financial & CommercialLook-to-Book Ratio (L2B)
The ratio of search requests to actual completed bookings — a core efficiency and cost metric for API-driven platforms.
Hajj & Umrah TravelMuassasah
Licensed Saudi establishment companies that historically managed logistics, guides, and services for pilgrims by nationality/region.
The four things most teams get wrong.
Distribution is a network, not a flow.
Integration is 30%. Execution and mapping are 70%.
Most failures happen before confirmation — or after go-live.
Connectivity ≠ performance. Volume comes from optimization.
From the LinkedIn feed
Short, opinionated breakdowns on XML connectivity, mapping, and the operator-side of travel distribution.
Why 70% of distribution performance lives in mapping — not the API.
Room, board and destination mapping decide whether a live XML produces or quietly bleeds margin.
Read on LinkedInPartnershipsActivation is the real KPI, not go-live.
An integration that ships and then sits at 0.4% L2B isn't a partnership — it's an open ticket.
Read on LinkedInDistributionLook-to-book is a distribution design problem.
Cache, fallback, routing and supplier mix matter more than raw response time.
Read on LinkedInSee where your distribution is leaking.
30 minutes. You leave with a clear next step, whether we work together or not.