Airline Distribution
NDC (New Distribution Capability)
An IATA XML data standard letting airlines distribute richer content — ancillaries, branded fares — beyond legacy GDS limits.
In simple terms
NDC is a newer, richer 'language' airlines use to offer more than just a bare fare — seat selection, bags, upgrades, all in one offer.
Real-world example
An airline sends an NDC offer bundling base fare with extra legroom and priority boarding as one package.
Why it matters
NDC is reshaping airline retailing toward personalized, dynamic offers instead of static fare filing.
Common mistake
Treating NDC as just 'a new API' — it's a full retailing philosophy shift toward offer/order management.
Interview question
What operational challenges does NDC adoption create for a traditional travel agency?
Related terms
GDSAPIOffer ManagementIATA